TYPE AND FORM
VERNACULAR LOGO
1. Aashirvaad
1. Here I started by observing the characteristics of the Type used in the English logo, they were:
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Set width of characters is almost equal to the x height
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Little flowy, with some end strokes stretched (R)
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Consistent thickness of strokes other than the ends
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Ends with curves on the inner-facing side
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​2. Tracing elements from the logo.
3. Forming guidelines, like x-height, kerning, ascender and descender lines for the new logo based on the old one.
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4. Creating characters in Hindi based on the guidelines formed and testing with variations.
Iterations
Step 2
Final
2. Nykaa
​This logo was more playful than the previous one, with characteristics like:​
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Inconsistent stroke weight
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Axis/ Stress of the last two characters is in different directions
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Vertically stretched, closely placed characters
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Fun and Vibrant
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​While browsing, I came across a Devanagari font that could be modified to match the traits of the original logo.​
Font used for reference :- Tillana by Indian Type Foundry
Next I proceeded by forming guidelines, like x-height, kerning, ascender and descender lines for the new logo based on the old one.
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Creating characters in Hindi based on the guidelines formed and testing with variations.
3. Pringles
The process here can be summarized the same four steps stated in the previous logos. I wanted to choose this logo since it so memorable and interesting!​
Here are some sketches I did before starting and found that drawing the original logo by hand helped me see some features with more clarity.​​
IMAGE ABSTRACTION
This was an assignment which taught me quite a lot. We had to pick an organism and create logos relevant in different industries, inspired by its form. Here are some sketches, I tried to study the poses, shapes and lines in a Flamingo. I did some quick realistic sketches, some studeis breaking down its anatomy and came up with the six logos on the right side.
